ABOUT US

ERNEST & ALICE opened it's doors on March 5, 2026, with the intention to bring joy, build connections, and give back. Clothing is our "common thread" to bring women together, start conversations, and create a reason to gather.

Our style is what I call "Euro-Texan": the ease and confidence of Texas mixed with the timeless, collected feel of European style. We look for interesting details, beautiful textures, unexpected combinations, and pieces that feel special without trying too hard.

It’s a little European, a little Texas, and very Ernest & Alice.

We offer women's clothing for ages 15 to 80 and gifts from newborn to grandparents. Teachers receive 10% off all purchases with your school badge!

And where does the name come from? That's us, Ernest (Dwain) and Alice (Allison), names that were passed down to us that we want to honor. Dwain works behind the scenes and I do my best to bring in unique items that you will feel confident wearing and gifting, but most of all that you will leave feeling joyful and a smile on your face.